Rashauna Cobb, NCAA

The Brand Leadership Institute (BLI) was presented to me as an opportunity to potentially pilot a professional development opportunity for my organization. I was offered the chance to participate in a 12-week program on “branding” which lead me to ask myself, “Do I have a brand?” I had never given it any thought and at that moment I realized that if I had one, I had no idea what it was. As I felt like I was entering the “seven-year itch” in my current position, the timing could not have been better.

I’ve worked in college athletics for 14 years and have had the pleasure of participating in multiple professional development opportunities. The BLI, however, presented something different. The BLI was the first opportunity for me to participate in a professional development program that was not athletic centric. That piqued my interest and I was committed to investing the time to get through the program.

I blocked out time each week to going through the modules and to checking in with my accountability partner. Setting aside time allowed me to focus and intentionally dedicate myself to this experience.

At completion of the program, I finally had an answer to my original question- I did have a brand! Now, my challenge will be to continue to design, develop and execute that brand. It won’t be a one-time thing, either. I know that it is fluid and depending on the situation, the components of it will change.

I reflect and recognize that:

  1. I must remember what motivates me and I should always challenge myself to make sure that I am succeeding on my own terms.
  2. As I operate daily, my passion should be evident in all that I do. As I align my values, ideals and words, my performance will speak for itself.
  3. I should always be willing to acknowledge and continue to address my gaps. Asking tough questions of those that know me and being committed to filling those gaps, perceived or real, will only serve to continue to help me be the best me.

I’m happy that I took the time to commit to myself. The BLI gave me tools that will remain a part of my arsenal for both career and personal growth!

How does one balance the demands of being a good mom, employee, and wife and manage your brand image in today’s day in age? Is it even possible? One thing was clear; I lacked a focused plan with clarity and purpose to shift to new levels to achieve all of these goals and was overwhelmed with where to start. The BLI offered so many great tools and insight to take a leap and sign a pledge. Read more

Just the fact that I was chosen to be a part of this effort has proven to be a great boost for my confidence. I’ve been able to speak in front of a large group of my peers which has increased my awareness and confidence. The Brand Leadership Institute has helped me develop and solidify my brand. The 12-week course has helped me define my worth, realize what I can bring to my team and further develop my career. Read more

The Brand leadership Institute (BLI) is a program dedicated to brand development with a framework that empowers women to get to the next level in their career.

I am a dedicated, strategic business partner who solves complex business issues and drives efficiency that yield high performing outcomes. Upon taking a new role, I recognized that my good intentions and hard work ethic was not enough to be seen as a peer to SR Leadership. BLI has enabled me to reinvent myself and reach my full potent Read more