Rashauna Cobb, NCAA
The Brand Leadership Institute (BLI) was presented to me as an opportunity to potentially pilot a professional development opportunity for my organization. I was offered the chance to participate in a 12-week program on “branding” which lead me to ask myself, “Do I have a brand?” I had never given it any thought and at that moment I realized that if I had one, I had no idea what it was. As I felt like I was entering the “seven-year itch” in my current position, the timing could not have been better.
I’ve worked in college athletics for 14 years and have had the pleasure of participating in multiple professional development opportunities. The BLI, however, presented something different. The BLI was the first opportunity for me to participate in a professional development program that was not athletic centric. That piqued my interest and I was committed to investing the time to get through the program.
I blocked out time each week to going through the modules and to checking in with my accountability partner. Setting aside time allowed me to focus and intentionally dedicate myself to this experience.
At completion of the program, I finally had an answer to my original question- I did have a brand! Now, my challenge will be to continue to design, develop and execute that brand. It won’t be a one-time thing, either. I know that it is fluid and depending on the situation, the components of it will change.
I reflect and recognize that:
- I must remember what motivates me and I should always challenge myself to make sure that I am succeeding on my own terms.
- As I operate daily, my passion should be evident in all that I do. As I align my values, ideals and words, my performance will speak for itself.
- I should always be willing to acknowledge and continue to address my gaps. Asking tough questions of those that know me and being committed to filling those gaps, perceived or real, will only serve to continue to help me be the best me.
I’m happy that I took the time to commit to myself. The BLI gave me tools that will remain a part of my arsenal for both career and personal growth!